In order to run a successful business, you have to be able to attract new customers. Many online registers and professional membership bodies do not support, or allow their members to take charge of their own listings. For this reason, many members often spend too much time and money without achieving any measurable results. To change this, we took a completely different approach.
We focus on individual members and actively encourage every member to take charge of their listings. Follow these 9 simple steps to make your listing stand out and overtake your peers in search results.
Linguist Directory will support and guide you through this process and help you build a strong online presence. Take this opportunity to create a professional listing that will engage new visitors and promote your services.
Step #1 Add Photos
A visitor’s critical first impression of your business is based on images. Data from Google shows that adding a photo to your listing increases clicks to your website by 35% and direction requests by 42%.
Step #2 Use Infographics
Humans are visual creatures. Most of us process information based on what we see. Our brains don’t have to work as much to digest visual content, which also drives more traffic and engagement than plain text does.
Step #3 Choose a Keyword
Choose a word, or a combination of words, that best describe your listing. By default, we use language and specialisation, e.g. ‘Polish Interpreter’. If you decide to use a different keyword, please update it in the title of your page (after your name). Try to choose words or a combination of words that people enter into search engines when looking for somebody like you. You may benefit from looking for your own unique word/combination of words. If, for example, you specialise in voice-over and interpreting, you could use ‘Polish voice-over and interpreting’. If you are a translator and a subtitler, you could benefit from using ‘Polish translator and subtitler’. The order of words matters, so use the most important words first to achieve the best results.
Step #4 Choose Your Target Audience
Choose your target audience and focus on them. Adapt the language and style accordingly. Don’t just offer services, offer solutions. Tell visitors why they should use your services. The vast majority of visitors will probably not know you personally and this is your opportunity to explain how you can assist them.
Step #5 Use Original High-Quality Content
Be creative. Your listing will do much better if its content is unique and original. The worst thing you can do is to copy text from your own website, social media profile or anywhere else online.
In order to index web pages, search engines check all content and compare it with other texts already submitted online and penalise any duplicate, low quality, or unoriginal content.
Step #6 Word Count Matters
The content of your listing should be at least 300 to 400 words long. Great importance is placed on user experience, so make your profile look professional and interesting. Use H2 and H3 headings to add structure to the text.
Step #7 Submit Posts, Leave Comments
When you submit a post on Linguist Directory, it will contain links pointing to your listing. Without links, your listing will remain a lonely and isolated page, just one of many posts added to the internet every single day.
Your aim should be to increase the number of links to your listing, in order to increase your presence, which will in turn help to improve your ranking in search results.
Step #8 Create Links From Other Websites
External links are beneficial to both websites in the link. That is why we are generous with our links to other websites.
For those with personal websites or who are members of professional bodies, linking those profiles and websites with your Linguist Directory listing is a win-win situation.
Step #9 Check Your Progress
To help you achieve the best results, we can send you a report detailing all the steps you have already completed, as well as recommendations on how to improve your listing.
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