At some point or another, nearly all translators and interpreters wake up to the fact that sitting at home and waiting for the next low-paid agency fix does not bring any long-term stability or professional fulfilment. Placing all your eggs in one basket, or relying on your agency’s loyalty towards you may make the situation even worse. One way to minimise your exposure to these risks is to expand your professional network by increasing your online presence. This can be achieved in three easy steps which can, in turn, lead to more language jobs from direct customers.
1. Create a Web Page
Whether we like it or not, we live in a digital age. Instead of going through a physical phone book, people and companies use search engines to find and purchase the goods and services they require. If they can’t find you online, they will surely find somebody else and use their services instead.
Professional membership bodies maintain databases of qualified translators and interpreters. Although their membership can be quite expensive, for linguists it is often the easiest way to add their name to an online equivalent of a phone book. The main disadvantage is that the linguists have very little control over the content of their listings.
A more advanced option is to create a website. However, don’t be fooled by adverts saying that you can create a professional website in minutes. The truth is that it does not take minutes…not even a few hours! It takes much longer and, in the end, the final result may still be fairly disappointing.
Luckily, there is a simple solution that does not cost a fortune and which does not even take much time to implement. Linguist Directory is an online network of qualified translators and interpreters. You can register and create a professional web page free of charge. The whole process takes only a few minutes. You can easily edit, update, or personalise your listing by adding photos, graphics and other content at any time. This way, you can turn your online listing into a professional web page and use it to sell your services directly to new customers.
2. Improve Your Search Ranking
Although it’s great to have a web page, it is even better to have a web page that appears high up in search results. We often see nice websites belonging to individual linguists, however, the vast majority of them never generate enough traffic to make it to the top of search results.
While it can be fairly difficult to outrank big companies on your own, your odds may be much higher with an industry-dedicated website. Linguist Directory was designed to enable each member to promote their services individually while enjoying the boost provided by the whole network. We also post tips and ideas on how each member can supercharge their listing, choose a keyword and optimise it. This gives everybody much greater control over the content and appearance of their individual page. Most importantly, your effort, if focused in the right direction, will help you move ahead of the competition and turn more visitors into customers.
If you are active online, this is a great opportunity for you to improve your online presence. Also, as part of our PRO membership, we offer further search engine optimisation steps and improvements which can boost your listing’s performance even further.
3. Receive Job Alerts
The vast majority of language jobs posted on Linguist Directory don’t come from translation and interpreting agencies but from private companies and organisations. When a new job is posted on the website, it appears in a specific language group according to the language. Email notifications are then sent to all linguists qualified in the language/language pair requested by the client. Linguists who are available can either submit their quote or contact the client to confirm their availability. Job details are then arranged directly between the linguist and client. This service is completely free of charge!
Companies can also post job vacancies which are then published on our jobs portal.
It takes only minutes to create a professional web page which can successfully promote your business, lead to a much brighter future and a more stable income. So what are you waiting for? Join us on this exciting journey!
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